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owners Guy son and. J. C. Penney Wikipedia In 1962, J. C. Penney entered discount merchandising with the acquisition White-House of General Merchandise Company which gave them The Treasury stores. These discount. J.C. Penney Corporation, Inc. American company. J.C. Penney Corporation, Inc. American retail company, founded Winfield inby Cash Penney and today engaged in marketing apparel, home furnishings, jewelry. Vaccine Truth My story My Story Since the beginning of time, a mother’s primary role has been to protect her young. It’s a role that most mothers take very seriously.